by Tracy Reppert
Messaging is frequently make-or-break for a product, yet so often it's an afterthought. Tremendous effort goes into visual design and information architecture, but the wrong word or lack of the right word can waste all that effort and lose the user in an instant.
UX Writers are not marketers, copywriters or proofreaders, and they do much more than write. UX Writers are involved in the design from the very beginning, because copy IS design.
Microcopy has to be extremely economical yet reflect complex systems and satisfy several conflicting interests. The UX Writer has a UX Design background because successful UX Content is based on a deep understanding of the entire development process, business goals, marketplace trends, brand identity, and user interests.
Like the UX Designer, the UX Writer designs a user experience to be as smooth as possible, and like any good designer, turns less into more. But the UX Writer is not just responsible for all the text the user encounters.
- The UX Writer is heavily involved in research as well, from the market landscape to analytics to rapid testing.
- The UX Writer does not come in at the end and fix mistakes but is extremely collaborative, helping every single person involved in the product's development to articulate their end goal, bring it to light, and make it accessible to the user who knows nothing of these goals.
- Finally, the UX Writer uses all these key insights to develop an overarching brand voice and convey this at each and every touchpoint across all platforms.
Messaging is UX, too. To get people to discover and return to your product, you have to integrate visuals, behaviors, architecture and language PERFECTLY. A UX Writer hits the perfect notes that help synchronize the whole experience.