I’m a content design leader with deep experience shaping strategy and language for high-impact, AI-driven products at global scale.
I’ve led and contributed to core initiatives at PayPal, Venmo, Intuit, Cover Genius, and Macys.com, designing content for revenue-critical ecosystems where the smallest decisions have outsized impact.
At PayPal, I worked on the Checkout team, the company’s top revenue driver, and on User Growth, contributing to a 12% lift in engagement. I’ve helped define flagship initiatives including One-Click Checkout and Rewards with Every Purchase, shaping how value shows up at decisive moments.
At Intuit and Cover Genius, I led content design across fintech, insurance, and AI-enabled products, where content directly shapes adoption, confidence, and outcomes.
My experience includes AI-driven content for state-of-the-art taxes and accounting, conversational experiences like Macy’s chatbot, Smart Receipts for PayPal—always with an eye toward trust, comprehension, and scale.
I was a UX designer at Macy's in 2017 when the VP of design asked me to pioneer Macy’s first UX writing team supporting 40+ designers. Before product, I spent years as a journalist and editor at The New York Times, CNN, BBC, The San Francisco Chronicle, and PC Magazine—training that still shapes how I think, write, and lead.